Industry experience
Employment
Friends of the Katy Trail Inc., Dallas, TX April 2002 – August 2009
Executive Director
Accomplishments:
- Raised all funds for $1.75 million capital improvement project, including securing $1.25 million from private donor, $250,000 in public funds, and a $250,000 challenge grant.
- Led capital campaign fundraising of more than $1 million every year from 2004-2009, including private gifts ranging from $50,000 to $500,000.
- Created strategic marketing plan to focus on acquisition and retention of lower-level annual members, resulting in 20 percent increase in income.
- Created successful internship program in 2003 with Division of Communications Studies at Southern Methodist University.
Crescendo Communications, Dallas, TX June 2001 – December 2003
Founder & Owner
WebLink Wireless Inc., Dallas, TX November 1998 – May 2001
Senior Manager Marketing Communications
Performance Magazine, Fort Worth, TX September 1997 – November 1998
Director of Marketing / Co-Publisher
M/C/C, Dallas, TX December 1993 – September 1997
Director of Public Relations
Denton Publishing Co., Denton, TX July 1991 – November 1993
Sports Editor / Entertainment Editor
Champaign News-Gazette, Champaign, IL June 1989 – April 1991
Staff Writer
The San Juan Star, San Juan, Puerto Rico July 1988 – June 1989
Sports Writer
Consulting
Activities include organization founding and formation, board development and management, survey research to determine market potential and needs assessment, qualitative investigations, evaluations of market potential, audits of promotional methods, strategic planning, and strategy analyses. Clients have included: Bath House Cultural Center, Claudius Crozet Blue Ridge Tunnel Foundation, Cerro Fabricated Products, Easy Protect Security, Friends of Holy Trinity Catholic School, Friends of the Trinity Strand Trail, Holy Trinity Catholic School, Northend Greenway, Santa Fe Trail, The Sports Page, and White Rock Lake Conservancy.
Awards and Honors
- Mayor, City of Dallas, Special Recognition for Exemplary Service to Parks & the Community, 2009
- Council, City of Dallas, Special Recognition for Dedication & Beautification, 2009
- Center for Nonprofit Management, Excellence in Communications in Honor of Robert Miller, 2007
Professional Development/Community Experience
Board Chair, One Valley Community Foundation, Bozeman, MT, January 2023-present
Transformative Consumer Research (TCR) Conference, Royal Holloway University, London, UK, 18-20 June 2023
Transformative Consumer Research (TCR) Conference, University of Virginia, VA, 28-30 June 2021
Board Member, One Valley Community Foundation, Bozeman, MT, January 2020-present
Transformative Consumer Research (TCR) Conference, Florida State University, FL, 19-22 May 2019
Transformative Consumer Research (TCR) Conference, Cornell University, NY, 18-20 June 2018
Marketing & Public Policy Workshop, Cal-Poly San Luis Obispo, CA, 20-23 June 2016
“Introduction to Grants,” Center for Faculty Excellence, MSU, 24 March 2016
Group Fitness Instructor, NETA Certified, 2015-present
Indoor Cycling Instructor, AFAA Certified, 2010-present
Northend Greenway, Steering Committee Member, 2015
Dallas Morning News, Community Voices Columnist, 2008-2009
Holy Trinity Catholic School Advisory Council, Member, 2001-2009
White Rock Lake Lighting Task Force, Member, 2008-2009
White Rock Neighborhood Association, Vice President, 2005-2007
KERA, public television and radio, Volunteer & Member, 1999-2009
Dallas Heart Ball, UT-Southwestern Medical Center, Volunteer & Member, 1999-2002
Toastmasters International, Member, 2000-2001
Public Relations Society of America, Member, 1994-1997
American Management Association, Member, 1995-1996
Dallas Press Club, Member, 1991-1995