Eric Van Steenburg
Associate Professor of Marketing
Montana State University
A skilled researcher and instructor with experience teaching consumer behavior, integrated marketing communications (IMC), brand management, marketing management (MBA online), global communications, and nonprofit business and communications.
Industry experience includes corporate, agency and nonprofit environments leading to a solid understanding of how strategic planning and integrated marketing communications can support business objectives and brands.
Practitioner experience managing corporate branding, marketing communications campaigns, business-to-consumer product introductions, business-to-business marketing strategy, corporate name change, and financial reporting and communications.
Eric Van Steenburg, Ph.D., is an Associate Professor of Marketing at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behavior, and persuasive communications. He has published in the Journal of Public Policy & Marketing, European Journal of Marketing, Industrial Marketing Management, Journal of Product & Brand Management, Journal of Brand Management, Journal of Consumer Behaviour, International Journal of Advertising, Journal of Promotion Management, Journal of Marketing Theory & Practice, Journal of Current Issues & Research in Advertising, Journal of Political Marketing, and proceedings of the AMA Summer and AMA Winter Educators’ Conferences, Academy of Marketing Science (AMS) conference, Society for Marketing Advances (SMA) conference, and the Association of Marketing Theory and Practice (AMTP) conference.
Previously, he was the executive director for a nonprofit organization and an adjunct lecturer at Southern Methodist University.