Eric Van Steenburg, Ph.D.
Friends of the Katy Trail Inc., Dallas, TX
Executive Director
April 2002 August 2009

  • Raised all funds for $1.75 million capital improvement project, including securing $1.25 million from one private donor, $250,000 in public funds, and $250,000 through challenge grant.
  • Led capital campaign fundraising of more than $1 million every year from 2004-2009, including private gifts ranging from $5,000 to $500,000.
  • Created strategic marketing plan to focus on acquisition and retention of lower-level annual members, member events, and on-trail membership recruitment resulting in 20 percent increase in income.
  • Created successful internship program in 2003 with Division of Communications Studies (then Corporate Communications & Public Affairs) at Southern Methodist University.
  • Awarded "Excellence in Communication" by Center for Nonprofit Management for marketing communications efforts to support Katy 5K annual fundraiser.
Click here to view the Friends of the Katy Trail PSA.

Crescendo Communications, Dallas, TX
Founder & Owner
June 2001 December 2003

  • Wrote strategic marketing plan for introduction of weekly sports publication, leading to eventual co-op with local sports radio station.
  • Developed and implemented marketing communications plan for launch of digital security company.
  • Wrote feature stories for entertainment industry publications.

WebLink Wireless Inc., Dallas, TX
Senior Manager Marketing Communications
November 1998 May 2001

  • Wrote company’s first ever strategic plans for marketing communications, public relations, and community relations.
  • Increased sales 370 percent through urban-focused B2C marketing communications campaign.
  • Wrote and implemented corporate name change marketing communications plan.
  • Helped forecast and manage a marketing budget of approximately $4.8 million.

Performance Magazine, Fort Worth, TX
Director of Marketing / Co-Publisher
September 1997 November 1998

  • Helped company go from losing $500,000 per year to break even in 14 months.
  • Developed and implemented subscription campaign, resulting in a 200 percent increase in subscription revenue.
  • Created concept and promotion ideas for company’s annual four-day concert industry conference.
  • Developed, wrote, and/or implemented company’s first ad campaign, focus group, sales program, and policy handbook.

M/C/C, Dallas, TX
Director of Public Relations
December 1993 September 1997

Denton Publishing Co., Denton, TX
Sports Editor / Entertainment Editor
July 1991 November 1993

Champaign News-Gazette, Champaign, IL
Staff Writer
June 1989 April 1991

The San Juan Star, San Juan, Puerto Rico
Sports Writer
July 1988 June 1989


Activities include organization founding and formation, board development and management, market determination and needs assessment via focus groups and survey research, qualitative investigations, evaluations of market potential, audits of promotional methods, strategic planning, and strategy analyses. 

Clients have included: Bath House Cultural Center, Blue Ridge Tunnel Foundation, Easy Protect Security, Friends of Holy Trinity Catholic School, Friends of the White Rock Creek Trail, Friends of the Preston Ridge Trail, Friends of the Santa Fe Trail, Friends of the Trinity Strand Trail, Holy Trinity Catholic School, The Sports Page, White Rock Lake Conservancy, White Rock Lake Foundation.

Awards and Honors:
  • Mayor, City of Dallas, Special Recognition for Exemplary Service to Parks & the Community, 2009
  • Council, City of Dallas, Special Recognition for Dedication & Beautification, 2009
  • Center for Nonprofit Management, Excellence in Communications in Honor of Robert Miller, 2007

Professional Development/Community Experience
  • Group Fitness Instructor, NETA Certified, 2015-Present
  • Indoor Cycling Instructor, AFAA Certified, 2010-Present
  • Dallas Morning News, Community Voices Columnist, 2008-2009
  • Holy Trinity Catholic School Advisory Council, Member, 2001-2009
  • White Rock Lake Lighting Task Force, Member, 2008-2009
  • White Rock Neighborhood Association, Vice President, 2005-2007
  • KERA, public television and radio, Volunteer & Member, 1999-2003
  • Toastmasters International, Member, 2000-2001
  • Dallas Heart Ball, UT-Southwestern Medical Center, Volunteer & Member, 1999-2002
  • Public Relations Society of America, Member, 1994-1997
  • American Management Association, Member, 1995-1996
  • Dallas Press Club, Member, 1991-1995

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