Eric Van Steenburg, Ph.D.

Montana State University
Assistant Professor of Marketing
Jake Jabs College of Business & Entrepreneurship
August 2015 - Present


James Madison University

Visiting Assistant Professor of Marketing
Marketing Department
August 2013 - July 2015


University of North Texas
Ph.D. Candidate & Teaching Fellow
Department of Marketing & Logistics
August 2009 – August 2013


Southern Methodist University
Adjunct Lecturer
Division of Communications Studies
August 2006 – May 2009



Undergraduate Courses Taught:
  • Brand Management
  • Consumer Behavior
  • Crisis Management
  • Communications, Technology & Globalization
  • Digital Ad Campaigns
  • Integrated Marketing Communications
  • Marketing Research
  • Principles of Marketing
  • Strategic Internet Marketing
  • Retail Marketing
  • Strategic Communications
  • Strategic Writing

Graduate Courses Taught:
  • Marketing Management (online)

Evaluations:

Service:
  • Session Chair, AMA Summer Educators' Conference, 2018
  • Panel Member, Undergraduate Scholars Program, MSU, 2017-present
  • Search Committee Member, MSU Executive Education Marketing Consultant, 2017
  • Member, Service Learning Committee, MSU, 2016-present
  • Internship Advisor, MSU, 2016-present
  • Advisory Board Member, The MSU Exponent, MSU, 2016-present
  • Faculty Advisor, AMA collegiate chapter, MSU, 2015-present
  • Doctoral Graduate Committee Member Graduate Representative, Andrew P. Sullivan, candidate for Doctor of Philosophy in Physics, MSU, 2015
  • Editorial Review Board, Journal of Product & Brand Management, 2013-present
  • Reviewer, Journal of Services Marketing, 2012-present
  • Mu Kappa Tau National Executive Committee, Vice President, 2012-present
  • External Relations Committee, Marketing Department, JMU, 2013-present
  • Bicycle and Pedestrian Advisory Committee, JMU, 2013-present
  • Diversity Council, College of Business, JMU, 2013-present
  • Advisory Board, Division of Communications Studies, SMU, Member, 2008-present
  • Sustainability Council Operations and Land Use Committee, UNT, Member, 2011-2013
  • Mu Kappa Tau UNT Chapter, President (2012-2013) Vice President (2010-2012)
  • Beta Gamma Sigma UNT Chapter, Vice President, 2010-2013
  • Professional Mentor, Division of Communications Studies, SMU, 2011-2012
  • Advisory Board, Mustang Foundation, SMU, Member, 2007-2009

Reviewer:

  Journal Articles
  • International Journal of Consumer Studies, 2017, Special Issue
  • Journal of Consumer Affairs, 2017, ad hoc
  • Journal of Interactive Advertising, 2015, ad hoc
  • Journal of Advertising, 2014, Special Issue
  • Journal of Product & Brand Management, 2013-present
  • Journal of Services Marketing, 2012-present
  • Journal of Product & Brand Management, 2013, Special Issue
  • Journal of Nonprofit Education & Leadership, 2012, ad hoc
  • Journal of Product & Brand Management, 2012, Special Issue, 21 (6)

  Conference Papers
  • AMA Summer Educators' Conference, 2012, 2016, 2017, 2018
  • AMA Winter Educators' Conference, 2011, 2013, 2014, 2016, 2018
  • AMA Marketing & Public Policy Conference, 2013, 2017
  • AMS Annual Conference, 2012, 2015
  • SMA Annual Conference, 2010, 2013, 2016

Panels and Presentations:
  • “Hooray for Poliwood: Celebrities & Political Endorsements,” in the MSU Innovation Road Show: From Solar Physics to Brains to Weeds, The Ellen Theatre, Bozeman MT, 26 October 2017
  • “Nonprofit Marketing and the Power of the Brand,” Park County Community Foundation, Nonprofit Network, 9 August 2017.
  • “Five Things Every Marketing Professor Needs to Know About Digital Marketing Right Now,” panel at AMA Summer Educators’ Conference, San Francisco, CA, 4 August 2017.
  • “Poli-wood: Effects of Celebrity Political Endorsements,” Jake Jabs College of Business & Entrepreneurship Research Series, Montana State University, 15 February 2017.
  • “Digital Marketing and Social Media Strategies,” Montana Green Expo, Montana Nursery & Landscape Association, Bozeman, 4 January 2017.
  • “Founders’ Syndrome in Small and Medium Enterprises,” Jake Jabs College of Business & Entrepreneurship Research Series, Montana State University, 9 November 2015
  • “Affecting Donor Behavior Through Advertising: Know Your Audience,” TCU Nonprofit Communicators Conference, Texas Christian University, Fort Worth TX, 17 May 2013
  • “Writing Dissertation Proposals,” Toulouse Graduate School Workshop, UNT, 10 October 2012
  • “Keeping Students Engaged,” Teaching Enhancement Seminar, UNT, 24 August 2012
  • “Plate Spinning and Other Tricks: The Role of an Executive Director,” Public Relations for Nonprofit Organizations, UNT, 5 April 2012
  • “No Cheering in the Pressbox,” Sports Marketing Association, UNT, 8 November 2011 
  • “Qualtrics: Tricks, Tips, and Techniques,” Marketing Information Series, UNT, 28 October 2011
  • “Bringing the Katy Trail to the University of North Texas,” Sustainability Council meeting, UNT, January 2010

Awards and Honors:
  • Carstensen/Haferman Excellent in Teaching Award, MSU, 2018
  • Scott & Barbara Heck Faculty Scholar Award, MSU, 2017
  • Research Proposal Award, Marketing & Public Policy Workshop, 2016
  • AMA Sheth Foundation Doctoral Consortium Selection, 2012
  • SMA Doctoral Consortium Fellow, 2012
  • Graduate Student Travel Grant, UNT Toulouse Graduate School, 2012
  • USC Scholarship for Continuing Students, 2012-2013
  • Academic Achievement Scholarship, 2009-2010, 2010-2011, 2011-2012, 2012-2013


Grants:

  • Mr. & Mrs. James Alderson Faculty Support for Professional Activity ($1,500), MSU Jake Jabs College of Business & Entrepreneurship, 2018
  • Mr. & Mrs. James Alderson Faculty Support for Professional Activity ($2,000), MSU Jake Jabs College of Business & Entrepreneurship, 2017
  • Marketing & Public Policy Workshop & Doctoral Seminar ($2,000), 2016
  • Mr. & Mrs. James Alderson Faculty Support for Professional Activity ($2,000), MSU Jake Jabs College of Business & Entrepreneurship, 2016
  • Graduate Student Travel Grant ($250), UNT Toulouse Graduate School, 2012
  • AMS Conference Travel Grant ($1,000), Academy of Marketing Science, 2012
  • Dean’s Ph.D. Student Travel Scholarships ($500), UNT College of Business, 2011,  2012
  • B. Craig Raupe Travel Grant ($500), Student Government Association, 2011

Professional Associations:
  • American Marketing Association (AMA), Member
  • Academy of Marketing Sciences (AMS), Member
  • American of Consumer Research (ACR), Member
  • Society for Marketing Advances (SMA), Member

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